My company recently created a full javascript, html & css Virtual Tour. Since it is html based there is no real way of securing our information/code so selling it could be flimsy. We are an extremely small company, barely on the map so I was thinking that by making this an open source project it could give us a chance to jump start our SEO by page views alone, especially if we provide documentation. Not to mention hopefully bring a community following on our blog.

On the other hand though could this possibly hurt our sales as a web development company? If we are handing out this cool "plugin" we made what keeps people from making it commercial somehow?

So I'm trying to weigh the options on whether I should make this Open Source or not and the pros / cons of each especially for a small business.

What do you guys think about making things Open Source? How do I know if this product is the right thing to make Open Source? What are some pros and cons to going Open Source?